In just one sensual swipe, Focallure Lipstick delivers indulgent color that lasts all day long. The unprecedented colour payoff comes from concentrated color-boosting pigments that are triple-milled and enriched with hydrating ingredients—imparting ultimate long-lasting colour and moisture. Your lips will feel instantly plumped and nourished from powerful peptides, antioxidant-rich seaberry, and natural humectants, including meranti and cocoa butter.